Feminist author stirs up more backlash with 'Stiffed'

If you ran into feminist Susan Faludi in a dark alley, would you recognize her?

Probably not, and with good reason. The author of the 1992 best-seller "Backlash" (Crown) hasn't been around, at least not where cameras are concerned. She's been turning down talking-head media opportunities for years. She's been too busy reporting.

"I wanted to return to being a shoe-leather, more anonymous, more traditional reporter who just goes out and talks to people without arriving as a celebrity with an entourage," says the Pulitzer Prize winner. "Dan Rather descending on whatever hot spot with his dressers and makeup artist - that, to me, isn't journalism. It's performance."

Associated Press Susan Faludi, best known for her feminist treatise "Backlash," recently published "Stiffed: The Betrayal of the American Man."

Shying away from the limelight probably helped Faludi - a big, bad feminist - get men to open up for her latest treatise, "Stiffed: The Betrayal of the American Man" (William Morrow). Many didn't know who she was, and when they found out, they were impressed that she'd written a much-talked-about book.

"None of this was particularly difficult," she says. "I really think that part of the distress for a lot of men is that they don't feel listened to. They don't feel acknowledged. That's one of their big beefs about feminism. So when a woman, and even a feminist woman, shows up and wants to hear them out, that's enormously appreciated."

She heard from men who felt marginalized, men who didn't feel valued by their employers or their families, who felt pressure to live up to the media's cartoony images of masculinity. And the stories were similar whether from the shuttered California's Long Beach Naval Shipyard or Hollywood, from Citadel cadets, porn stars or men who'd blasted off at Cape Canaveral, Fla., or from Promise Keepers or members of the Spur Posse, which preyed sexually on young women. Amid this diversity, she found men "in crisis."

"Out of that feeling that they were made obsolete by something they couldn't put their finger on came a crisis that took the form of anger at women, violence in the workplace, shooting in schoolyards and in less dramatic form, widespread confusion and distress among average men just trying to get through the day. There's such an unattainable vision of what masculinity is supposed to be that is perpetrated by the culture that it leaves most men feeling like losers." Already men in the media are putting up their dukes. In an essay in the October issue of Esquire magazine titled "Are We Not Men? Susan Faludi Says We're Not," Sven Birkerts bridles at the notion that he might feel "stiffed."

"This woman is clearly on a mission: Find a soft place in the collective male self-esteem and drive at it until the lance runs red," he writes.

Birkerts and others based their early critiques on a slim pamphlet of excerpts released to the media by the publisher. Stories about the nearly 700-page book were embargoed until after Newsweek magazine came out with its Sept. 13 issue featuring "Stiffed" on the cover. But then, Faludi's public persona precedes her.

"There've been a number of incredibly boneheaded pieces by people who haven't read the book, who've actually said, 'I haven't read the book,"' she says. "What's misunderstood is this is not a book about men in the generic, saying, 'This is how men are at all times.' It's a book about how, right now, many men are facing a crisis, and I know that because I talked to hundreds of men and spent six years investigating this."

Faludi, who lives with author and journalist Russ Rymer in Hollywood's Beachwood Canyon, has just launched her book tour. The 40-year-old came by her activist bent growing up in Yorktown Heights, N.Y., the daughter of Steven Faludi, a photographer and Holocaust survivor from Budapest, Hungary, and Marilyn Lanning Faludi, a late-blooming editor who once helped derail a petition that would have prevented a black family from moving to town.

At Harvard, Susan dove into advocacy journalism with the campus newspaper. She wrote a piece blasting sexual harassment on campus, forcing an implicated professor to take a leave of absence. Later, as a reporter in the Wall Street Journal's San Francisco bureau, Faludi won a Pulitzer for a 1990 article about laid-off workers jettisoned in a $5.65-billion leveraged buyout by Safeway Stores. In between, Faludi reported for the Miami Herald, the Atlanta Constitution and West, the Sunday magazine of the San Jose Mercury News.

In a piece for West, she decimated Newsweek's notorious 1986 article alleging that women over 40 were "more likely to be killed by a terrorist" than to find a husband. That article led to "Backlash: The Undeclared War Against American Women," which won a National Book Critics Circle Award and gave her a name as a prominent feminist.

(Faludi acknowledges the "delicious irony" in Newsweek's trumpeting of her new book after its inauspicious contribution to her first one, but she adds, "I think it has more to do with how Newsweek is changing. There are some strongly feminist people at the magazine.")

In "Backlash," Faludi argued that feminists were undermined by a culture that blamed them for their problems. When she began "Stiffed," she set out to determine why men resisted women's rights.

"Los Angeles is just the place where things happen first and most acutely. And I wanted to look at the crisis in its most acute form, because I thought that what's going on in the extremes often illuminates the middle."

As she talked to more and more men, she discovered that feminists' foils weren't men, per se, but the postwar culture that left everybody adrift, especially when many companies began switching their loyalties from employees to stockholders in the '90s.

On that spectrum, Faludi places both Ike Burr, a project superintendent at the Long Beach Shipyard who was laid off when the base closed in 1995, and Sylvester Stallone, an icon of media-driven masculinity who tried to break out of that mold two years ago with the movie "Copland" and met a tepid response.

"Stallone felt like he had been turned into some 1940s Jayne Mansfield pinup girl, so he tried to flee the action market, but, of course, that didn't work either. You either move toward the light and kind of disappear in the blaze of camera lights, or you pull back and feel lost in the anonymity of a culture that doesn't recognize people who are just leading a meaningful but ordinary life."

Faludi says, unlike men, women have a tool for grappling with a culture that judges people according to their image - feminism.

"Feminism is women's attempt to confront these same forces that now have men by the throat. That was a big breakthrough for the women's movement, knowing that we're not a bunch of hysterics, there actually are social and economic and political influences that are buffeting us.

"But men, because of the way the culture defines masculinity, aren't even allowed to acknowledge that, because they're supposed to be dominating their environment, not the other way around. Actually, feminism has all these tools for analyzing the culture that would be quite useful to men if they could get beyond hating feminism and blaming it for men's travails."

10-13-99